The Scenic Byways Committee is an adhoc group with representatives appointed by each Town Board that NYS Route 219 travels through. The committee was spearheaded by the Town of Orchard Park and is focused on recognizing and developing this highway as the "Gateway to the Southtowns", and receiving designation from New York State as a Scenic Byway. In seeking this designation, the central themes are the scenic, recreational, historic and tourism qualities of traveling on this byway. A marketing plan will be developed to benefits the local economies that highlight the multitude of local and regional festivals, wildlife and fisheries, landforms, and unique seasonal attractions.